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Model Business Letters, Emails and Other Business Documents (IE) (7TH): Taylor: BOOKS KINOKUNIYA
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Model Business Letters, Emails and Other Business Documents (IE) (7TH)
Model Business Letters, Emails and Other Business Documents (IE) (7TH)
著者名 Taylor
出版社 : Pearson Education
出版年月 : 2012/05
Binding : Paperback
ISBN : 9780273751939

BookWeb価格 : AED 197.00

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言語 : English
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内容情報
Source: ENG
Academic Descriptors: A48140000
Place of Publication: Great Britain
Academic Level: Professional
Table of Contents
 
About the author                                   ix
Publisher acknowledgements                         x
Preface to the first edition                       xi
          Leonard Gartside
Preface to the seventh edition                     xii
          Shirley Taylor
Introduction                                       1  (6)
  PART 1 Communication: An Overview                7  (20)
    1 The importance of building relationships     9  (8)
    - both orally and in writing
    2 Sentence construction matters                17 (10)
  PART 2 Business Writing Basics                   27 (46)
    3 21st century business language               29 (22)
    4 Structuring messages logically               51 (6)
    5 Presentation matters                         57 (16)
  PART 3 Electronic Communication                  73 (40)
    6 Email etiquette                              75 (22)
    7 Writing online: websites, blogs and          97 (10)
    social networking
    8 Customer care online                         107(6)
  PART 4 Routine Business Transactions             113(122)
    9 Enquiries and replies                        115(20)
    10 Quotations, estimates and tenders           135(20)
    11 Orders and their fulfilment                 155(16)
    12 Invoicing and settlement of accounts        171(18)
    13 Letters requesting payment                  189(14)
    14 Credit and status enquiries                 203(16)
    15 A typical business transaction              219(16)
    (correspondence and documents)
  PART 5 General Business Correspondence           235(88)
    16 Internal correspondence                     237(14)
    17 Secretarial and administrative              251(16)
    correspondence
    18 Meetings documentation                      267(12)
    19 Personnel                                   279(34)
    20 Reports and proposals                       313(10)
  PART 6 Creative and Persuasive Documents         323(122)
    21 Complaints and adjustments                  325(32)
    22 Goodwill messages                           357(18)
    23 Notices, advertisements, information        375(12)
    sheets and handouts
    24 Circulars                                   387(22)
    25 Sales letters and voluntary offers          409(16)
    26 Publicity material                          425(14)
    27 Business plans                              439(6)
Apendix 1 Spoken and written forms of address      445(6)
Apendix 2 The A-Z of alternative words             451(14)
Apendix 3 How to write reports in plain English    465(24)
Index                                              489
 

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

Contents
About the author Publisher acknowledgements Preface to the first edition by Leonard Gartside Preface to the seventh edition by Shirley Taylor Introduction Part 1 Communication: An Overview 1. The importance of building relationships 2. Sentence construction matters Part 2 Business Writing Basics 3. 21st century business language 4. Structuring messages logically 5. Presentation matters Part 3 Electronic Communication 6. Email etiquette 7. Writing online: websites, blogs and social networking 8. Customer care online Part 4 Routine Business Transactions 9. Enquiries and replies 10. Quotations, estimates and tenders 11. Orders and their fulfilment 12. Invoicing and settlement of accounts 13. Letters requesting payment 14. Credit and status enquiries 15. A typical business transaction (correspondence and documents) Part 5 General Business Correspondence 16. Internal correspondence 17. Secretarial and administrative correspondence 18. Meetings documentation 19. Personnel 20. Reports and proposals Part 6 Creative and Persuasive documents 21. Complaints and adjustments 22. Goodwill messages 23. Notices, advertisements, information sheets and handouts 24. Circulars 25. Sales letters and voluntary offers 26. Publicity material 27. Business plans Appendix 1 Spoken and written forms of address Appendix 2 The A-Z of alternative words Appendix 3 How to write reports in plain English Index
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