Preface                                            v
Part I The Reading Toolkit                         1
  Chapter  1 Require Less from Memory              3
    The Forgotten Acronym                          3
    The Detached Pronoun                           5
    The Diverting Synonym                          10
    The Distant Background                         11
    The Broken Couple                              14
    The Word Overflow                              16
  Chapter  2 Sustain Attention to Ensure           18
  Continuous Reading
    Move Ideas Forward                             19
    Make Important Things Stand Out                21
    Illustrate to Clarify                          24
    Question to Engage                             24
    Recreate Suspense                              26
  Chapter  3 Reduce Reading Time                   29
    Visual Information Burgers                     29
    Separating Space                               30
    Trimmed and Discarded Text                     31
  Chapter  4 Keep the Reader Motivated             35
    Dash or Fuel the Hopes of Your Readers:        36
    Your Choice
    Meet the Goals of Your Readers to Motivate     39
    Them
  Chapter  5 Bridge the Knowledge Gap              43
    'Ground Zero' Bridges                          45
    The Research Logbook: Keeping Track of the     48
    Knowledge Gaps
  Chapter  6 Set the Reader's Expectations         52
    Expectations from Grammar, Syntax,             53
    Punctuation, and Words
    Expectations from Science                      56
  Chapter  7 Set Progression Tracks for Fluid      61
  Reading
    Three Topic-Based Progression Schemes to       63
    Make Reading Fluid
    Non傍opic-Based Progression Schemes            66
    Faulty Progression and Pause in Progression    71
  Chapter  8 Create Reading Momentum               81
    The Text as Visual                             83
    The Subclause Hook                             83
    The Countdown                                  85
    The Story                                      86
    The Question                                   86
    The Example                                    86
  Chapter  9 Control Reading Energy Consumption    88
    The Energy Bill                                89
    The Role of Motivation                         93
    Punctuation: a Refuelling Station              94
Part II Paper Structure and Purpose                99
  Chapter 10 Title: The Face of Your Paper         103
    Six Titles to Learn About Titles               104
    Six Techniques for Improving Titles            109
    Purpose and Qualities of Titles                114
    A Title to Test Your Skills                    115
  Chapter 11 Abstract: The Heart of Your Paper     118
    The Four Parts of an Abstract                  120
    Coherence Between Abstract and Title           122
    The Tense of Verbs in an Abstract              126
    Purpose and Qualities of Abstracts             126
  Chapter 12 Headings/Subheadings: The Skeleton    129
  of Your Paper
    Three Principles for a Good Structure          130
    Syntactic Rules for Headings                   137
    Purpose and Qualities of Structures            138
  Chapter 13 Introduction: The Hands of Your       141
  Paper
    What Is Wrong with a Short Boilerplate         141
    Introduction?
    The Introduction Answers Key Reader            143
    Questions
    The Introduction Sets the Foundations of       148
    Your Credibility
    The Introduction Is Active and Personal        151
    The Introduction Is Engaging and Motivating    154
  Chapter 14 Introduction Part II: Popular Traps   159
    The Trap of the Story Plot                     159
    The Trap of Plagiarism                         165
    The Trap of Imprecision                        169
    The Trap of Judgmental Adjectives              170
    Purpose and Qualities of Introductions         172
  Chapter 15 Visuals: The Voice of Your Paper      174
    Seven Principles for Good Visuals              176
    Purpose and Qualities of Visuals               196
  Chapter 16 Conclusion: The Smile of Your Paper   198
    Purpose and Qualities of Conclusions           200
    Future Works                                   206