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Advertising for People Who Don't Like Advertising
Publisher :
Laurence King Pub
Published Date : 2012/05
Binding : Hardcover
ISBN : 9781856698252
BookWeb Price : AED 130.00 Availability Status : Our fulfillment centre has the item in stock. Usually dispatches within 3 working days. Language : English |
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| Store | Shelf Location | Click here | Stock |
| Dubai | M10-03, M06-00, M05-00 | Map |
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Book Description
Source: ENG
Academic Descriptors: A03803600
Place of Publication: Great Britain
Subject Development: Techniques
Academic Level: Undergraduate
Academic Descriptors: A03803600
Place of Publication: Great Britain
Subject Development: Techniques
Academic Level: Undergraduate
Table of Contents
01 Hello 8 (8)
02 Fairy Tales for Trend Spotters 16 (8)
03 Why Now (part 2) 24 (6)
04 A Brief History of Selling Stuff 30 (8)
(According to Kessels Kramer)
05 KesselsKramer (A Guide for Those Who've 38 (2)
Never Heard of I's)
06 Death to a Bunch of Other People 40 (12)
07 The Triumph of Small 52 (4)
08 Small is Human 56 (4)
09 KesselsKramer is Wrong 60 (4)
10 KK Outlet 64 (4)
11 Liberation Through DIY 68 (8)
12 Interview with Erik Kessels 76 (20)
13 Advertising from the Outside: Interview 96 (18)
with Stefan Sagmeister
14 Alex Bogusky's Remora on the Underbelly 114(18)
of Capitalism
15 Anthony Burrill in Pictures 132(12)
16 Hans Aarsman's History of the Present 144(16)
17 Mark Fenske on Teaching Advertising like 160(18)
Aristotle
18 Where Did All the Rebels Go? Interview 178(16)
with Steve Henry
19 The Laws of Creativity and How to Mess 194(36)
With Them
20 Goodbye 230
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