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Advertising for People Who Don't Like Advertising: Kesselskramer: BOOKS KINOKUNIYA
Book Details
Advertising for People Who Don't Like Advertising
Advertising for People Who Don't Like Advertising
Publisher : Laurence King Pub
Published Date : 2012/05
Binding : Hardcover
ISBN : 9781856698252

BookWeb Price : AED 130.00

Availability Status : Our fulfillment centre has the item in stock.
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Language : English
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Book Description
Source: ENG
Academic Descriptors: A03803600
Place of Publication: Great Britain
Subject Development: Techniques
Academic Level: Undergraduate
Table of Contents
 
    01 Hello                                       8  (8)
    02 Fairy Tales for Trend Spotters              16 (8)
    03 Why Now (part 2)                            24 (6)
    04 A Brief History of Selling Stuff            30 (8)
    (According to Kessels Kramer)
    05 KesselsKramer (A Guide for Those Who've     38 (2)
    Never Heard of I's)
    06 Death to a Bunch of Other People            40 (12)
    07 The Triumph of Small                        52 (4)
    08 Small is Human                              56 (4)
    09 KesselsKramer is Wrong                      60 (4)
    10 KK Outlet                                   64 (4)
    11 Liberation Through DIY                      68 (8)
    12 Interview with Erik Kessels                 76 (20)
    13 Advertising from the Outside: Interview     96 (18)
    with Stefan Sagmeister
    14 Alex Bogusky's Remora on the Underbelly     114(18)
    of Capitalism
    15 Anthony Burrill in Pictures                 132(12)
    16 Hans Aarsman's History of the Present       144(16)
    17 Mark Fenske on Teaching Advertising like    160(18)
    Aristotle
    18 Where Did All the Rebels Go? Interview      178(16)
    with Steve Henry
    19 The Laws of Creativity and How to Mess      194(36)
    With Them
    20 Goodbye                                     230