Preface                                            ix
    Chapter 1 A World in One Shop                  1  (5)
      Making an impact                             3  (1)
      Establishing economic resilience             4  (2)
    Chapter 2 Taking the First Steps               6  (11)
      Developing a business sense                  8  (2)
      Undertaking formal food training             10 (1)
      Meeting the public                           11 (1)
      Researching your market                      12 (4)
      Identifying potential customers              16 (1)
    Chapter 3 Dealing with Money Matters           17 (28)
      Raising finance                              18 (4)
      Writing a business plan                      22 (2)
      Deciding on the location                     24 (3)
      Buying v leasing                             27 (1)
      Understanding the legal requirements         28 (1)
      Structuring your business                    28 (3)
      Naming your business                         31 (1)
      Approaching business banks                   32 (6)
      Accessing online banking                     38 (1)
      Seeking government help and support          39 (2)
      Appying for grants                           41 (2)
      Finding support and mentoring                43 (2)
    Chapter 4 Assessing your Costs                 45 (14)
      Shopping around for insurance                45 (2)
      Covering rent, rates and utilities           47 (4)
      Stocking up                                  51 (1)
      Employing and managing staff                 52 (3)
      Buying the right equipment                   55 (4)
    Chapter 5 Managing your Tax                    59 (8)
      Record-keeping and taxes                     60 (3)
      Value Added Tax explained                    63 (1)
      Choosing good advisers                       64 (3)
    Chapter 6 Buying an Existing Deli              67 (7)
      Buying a going concern                       67 (2)
      Franchising pros and cons                    69 (5)
    Chapter 7 Planning for Success                 74 (30)
      Going local                                  76 (4)
      Providing organic produce                    80 (1)
      Stocking Fairtrade products                  81 (1)
      Following five-a-day and other trends        82 (6)
      Food from Britain                            88 (1)
      Being aware of green issues                  89 (2)
      Looking after your customers                 91 (1)
      Inside your deli                             92 (1)
      Nutritional labelling                        93 (6)
      Pricing for profit                           99 (2)
      Logos and symbols                            101(2)
      EU protected food names                      103(1)
    Chapter 8 Marketing your Deli                  104(17)
      Grabbing their attention                     106(3)
      Developing a website                         109(2)
      Choosing domain names                        111(1)
      Web hosting                                  112(1)
      Getting noticed on the web and elsewhere     112(1)
      Internet service providers                   113(2)
      Setting up your web store                    115(2)
      Using forums and networking                  117(1)
      Trade shows and food fairs                   118(3)
    Chapter 9 Understanding the Rules and          121(14)
    Regulations
      Food laws, hygiene and safety                122(8)
      Health and safety                            130(1)
      Licences                                     130(1)
      Labelling                                    131(1)
      Environmental damage                         131(1)
      Disability discrimination                    132(1)
      Rules about menus                            133(2)
    Chapter 10 Broadening your Scope               135(3)
      Take-away food sales                         135(1)
      Niche markets and special events             136(2)
Trade Publications and Websites                    138(1)
Useful Organisations                               139(5)
Index                                              144