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The Face-to-Face Book : Why Real Relationships Rule in a Digital Marketplace: Keller, Ed/ Fay, Brad: BOOKS KINOKUNIYA
Book Details
The Face-to-Face Book : Why Real Relationships Rule in a Digital Marketplace
The Face-to-Face Book : Why Real Relationships Rule in a Digital Marketplace
By Keller, Ed / Fay, Brad
Publisher : Free Pr
Published Date : 2012/05
Binding : Hardcover
ISBN : 9781451640069

BookWeb Price : AED 112.00

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 Language : English
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Book Description
Source： ENG
Academic Descriptors： A48500300
Place of Publication： United States
Academic Level： Extracurricular
Review：
Baker & Taylor Forecast - April 2012
PW Reviews 2012 March #2
Cataloging Adult Inventory Demand (Internal Use For Cataloging Services)
Table of Contents
 
Introduction: The Social Media Gold Rush           xi
    1 The Science of Social                        1  (26)
    2 Conversation Starters: What Makes a Brand    27 (25)
    Talkworthy?
    3 Influencers: The People at the Center of     52 (28)
    the Conversation
    4 Word of Mouth Meets Madison Avenue           80 (27)
    5 Rethinking Media: Planning for Word of       107(32)
    Mouth
    6 All Things in Moderation: Where Social       139(25)
    Media Fits
    7 Word of Mouth as a Channel                   164(22)
    8 Negative Word of Mouth: A Cause for Alarm    186(26)
    or a Customer's Greatest Gift?
    9 Imagining a New Social Marketing             212(33)
Acknowledgments                                    245(4)
Notes                                              249(24)
Index                                              273