The Missing Credits                                xiii
Introduction                                       1   (514)
    Chapter 1 Preparing for the Web                7   (12)
      Introducing the World Wide Web               7   (6)
        Web Browsers                               8   (4)
        Web Servers                                12  (1)
      Planning a Website                           13  (4)
        Types of Sites                             13  (2)
        The Lifespan of Your Site                  15  (1)
        Practice Good Design                       16  (1)
      The Ingredients of a Website                 17  (2)
    Chapter 2 Creating Your First Page             19  (30)
      Introducing HTML: The Language of the Web    19  (7)
        Cracking Open an HTML File                 20  (2)
        Seeing the HTML of a Live Web Page         22  (1)
        Creating an HTML File                      22  (2)
        HTML, XHTML, and HTML5                     24  (2)
      HTML Tags                                    26  (4)
        What's in a Tag                            26  (1)
        Understanding Elements                     27  (2)
        Nesting Elements                           29  (1)
      The HTML Document                            30  (15)
        The Document Type Definition               30  (2)
        The Basic Skeleton                         32  (2)
        Adding Content                             34  (1)
        Structuring Text                           35  (4)
        Where Are All the Pictures?                39  (2)
        The 10 Most Important Elements (and a      41  (4)
        Few More)
      Checking Your Pages for Errors               45  (4)
    Chapter 3 Putting Your Page on the Web         49  (28)
      How Web Hosting Works                        49  (5)
        Understanding the URL                      50  (2)
        How Browsers Analyze a URL                 52  (2)
      Domain Names                                 54  (8)
        Choosing the Right Domain Name             54  (2)
        Searching for a Name                       56  (1)
        Registering Your Name                      57  (4)
        Free Domain Names                          61  (1)
      Getting Web Space                            62  (10)
        Assessing Your Needs                       63  (3)
        Choosing Your Host                         66  (5)
        Free Web Hosts                             71  (1)
      Transferring Files                           72  (5)
        FTP                                        72  (3)
        Browser-Based Uploading                    75  (2)
    Chapter 4 Power Tools                          77  (26)
      Choosing Your Tools                          78  (7)
        Types of Web Page Editors                  79  (1)
        Finding a Free Web Page Editor             80  (4)
        Professional HTML Editors                  84  (1)
      Working with Your HTML Editor                85  (6)
        Starting Out                               86  (1)
        Multiple Views                             86  (2)
        Creating a Web Page in Code View           88  (1)
        Creating a Web Page in WYSIWYG View        89  (2)
      Managing a Website                           91  (12)
        Defining a Site in Expression Web          92  (2)
        Uploading a Site in Expression Web         94  (3)
        Defining a Site in Dreamweaver             97  (2)
        Uploading a Site in Dreamweaver            99  (4)
    Chapter 5 Text Elements                        103 (32)
      Understanding Text and the Web               103 (4)
        Logical Structure vs. Physical             104 (1)
        Formatting
        CSS (Cascading Style Sheets)               105 (2)
      HTML Elements for Basic Text                 107 (12)
        Paragraphs                                 109 (1)
        Line Breaks                                110 (2)
        Headings                                   112 (1)
        Horizontal Lines                           113 (1)
        Preformatted Text                          114 (1)
        Quotes                                     115 (2)
        Divisions and Spans                        117 (2)
      HTML Elements for Lists                      119 (5)
        Ordered Lists                              119 (2)
        Unordered Lists                            121 (1)
        Definition Lists                           121 (1)
        Nesting Lists                              122 (2)
      HTML Elements for Tables                     124 (4)
        A Basic Table                              124 (2)
        Cell Spans                                 126 (2)
      Inline Formatting                            128 (7)
        Text Formatting: Italics and Bold          128 (1)
        A Few More Formatting Elements             129 (1)
        Special Characters                         130 (2)
        Non-English Languages                      132 (3)
    Chapter 6 Style Sheets                         135 (48)
      Style Sheet Basics                           136 (11)
        The Three Types of Styles                  136 (2)
        The Anatomy of a Rule                      138 (1)
        Attaching a Style Sheet to a Page          139 (3)
        Using an Internal Style Sheet              142 (1)
        Using Inline Styles                        143 (1)
        The Cascade                                144 (1)
        Inheritance                                145 (2)
      More Powerful Selectors                      147 (2)
        Class Selectors                            147 (1)
        id Selectors                               148 (1)
      Colors                                       149 (3)
        Specifying a Color                         150 (1)
        Finding the Right Color                    151 (1)
      Text Alignment and Spacing                   152 (5)
        Alignment                                  154 (1)
        Spacing                                    155 (1)
        White Space                                156 (1)
      Basic Fonts                                  157 (8)
        Specifying a Font                          159 (1)
        Finding the Right Font                     160 (1)
        Font Sizes                                 161 (4)
      Embedded Fonts                               165 (10)
        Web Formats for Fonts                      166 (1)
        Using a Font Kit                           167 (3)
        Using Your Own Fonts                       170 (1)
        Borders                                    171 (1)
        Basic Borders                              172 (1)
        Making Better Borders                      172 (1)
        Using Borders with Tables                  173 (2)
      Tutorial: Building a Style Sheet             175 (8)
        Creating a Well-Structured Style Sheet     175 (4)
        Saving Work with the <div> Element   179 (1)
        Saving Work with Contextual Selectors      180 (3)
    Chapter 7 Adding Graphics                      183 (30)
      Understanding Images                         183 (11)
        The <img> Element                    184 (1)
        Alternate Text                             184 (2)
        Picture Size                               186 (2)
        File Formats for Graphics                  188 (3)
        Putting Pictures on Colored Backgrounds    191 (3)
      Images and Styles                            194 (10)
        Inline Images in Text                      194 (1)
        Borders                                    195 (1)
        Wrapping Text Around an Image              196 (3)
        Adding Captions                            199 (2)
        Background Images                          201 (3)
      Techniques with Graphics                     204 (5)
        Graphical Text                             204 (3)
        Backgrounds for Other Elements             207 (1)
        Graphical Bullets in a List                208 (1)
      Finding Free Art                             209 (4)
    Chapter 8 Linking Pages                        213 (26)
      Understanding the Anchor                     213 (13)
        Internal and External Links                214 (3)
        Relative Links and Folders                 217 (5)
        Changing Link Colors and Underlining       222 (2)
        Mailto Links                               224 (2)
      Image Links and Image Maps                   226 (3)
      Adding Bookmarks                             229 (2)
      When Good Links Go Bad                       231 (8)
        Site Management                            232 (1)
        Link Checkers                              233 (3)
        Using Redirects                            236 (3)
    Chapter 9 Page Layout                          239 (28)
      The Challenge of Screen Space                239 (4)
      Style-Based Layout                           243 (3)
        Structuring Pages with the <div>     243 (1)
        Element
        Floating Boxes                             244 (1)
        Fixed Boxes                                245 (1)
      Creating a Layout with Multiple Columns      246 (11)
        Building a Fixed-Width Layout              247 (3)
        Creating a Resizable Layout                250 (2)
        Maximum Width: The Safety Net              252 (2)
        Stretching Column Height                   254 (2)
        Super-Flexible Sites: The Zen of Web       256 (1)
        Design
      A Few More Layout Techniques                 257 (10)
        Layering                                   258 (1)
        Combining Absolute and Relative            259 (2)
        Positioning
        Sizing Tables                              261 (6)
    Chapter 10 Multipart Pages                     267 (16)
      Understanding Multipart Pages                267 (2)
      Server-Side Includes                         269 (3)
      Page Templates                               272 (11)
        Understanding Page Templates               273 (2)
        Creating a New Page Template               275 (1)
        The Anatomy of a Page Template             276 (3)
        Using a Page Template                      279 (4)
    Chapter 11 Introducing Your Site to the        283 (32)
    World
      Your Website Promotion Plan                  284 (1)
      Making Your Site Search-Engine Friendly      285 (5)
        Choose Meaningful Page Titles              285 (2)
        Include a Page Description                 287 (1)
        Supply Alternate Text for All Your         288 (1)
        Images
        Use Descriptive Link Text                  289 (1)
        Don't Try to Cheat                         289 (1)
      Registering with Directories                 290 (4)
        The Open Directory Project                 290 (3)
        The Yahoo Directory                        293 (1)
      Registering with Search Engines              294 (8)
        Rising Up in the Search Rankings           296 (1)
        Hiding from Search Engines                 297 (2)
        The Google Webmaster Tools                 299 (3)
      Tracking Visitors                            302 (13)
        Understanding Google Analytics             303 (2)
        Signing Up for Google Analytics            305 (2)
        Examining Your Web Traffic                 307 (8)
    Chapter 12 Website Promotion                   315 (34)
      Spreading the Word                           316 (6)
        Shameless Self-Promotion                   316 (1)
        Google Places                              317 (2)
        Google AdWords                             319 (1)
        Return Visitors                            320 (2)
      Transforming a Site into a Community         322 (27)
        Fostering a Web Community                  322 (1)
        Website Community Tools                    323 (2)
        Email Newsletters                          325 (2)
        Twitter                                    327 (2)
        Groups                                     329 (10)
        Facebook                                   339 (10)
    Chapter 13 Blogs                               349 (34)
      Understanding Blogs                          350 (7)
        Popular Blogs                              351 (2)
        Syndication                                353 (3)
        Blog Hosting and Software                  356 (1)
      Getting Started with Blogger                 357 (8)
        Creating a Blog                            358 (5)
        Creating Formatted Posts                   363 (2)
      Managing a Blog                              365 (18)
        Tweaking Common Settings                   368 (2)
        Configuring Your Blogger Profile           370 (2)
        Giving Your Blog a Custom Domain Name      372 (1)
        Customizing Your Template                  373 (6)
        Managing Comments                          379 (4)
    Chapter 14 Making Money with Your Site         383 (40)
      Money-Making the Web Way                     384 (1)
      Google AdSense                               385 (18)
        Signing Up for AdSense                     387 (2)
        The AdSense Interface                      389 (1)
        Creating an Ad                             390 (6)
        Placing Ads in Your Web Pages              396 (3)
        Google-Powered Searches                    399 (4)
      Amazon Associates                            403 (8)
        Signing Up As an Associate                 404 (1)
        Generating Associate Links                 405 (6)
      PayPal Merchant Tools                        411 (12)
        Signing Up with PayPal                     412 (1)
        Accepting Payments                         413 (6)
        Building a Shopping Cart                   419 (2)
        Withdrawing Your Money                     421 (2)
    Chapter 15 JavaScript: Adding Interactivity    423 (42)
      Understanding JavaScript                     423 (3)
        Server-Side and Client-Side Programming    424 (1)
        Scripting Languages                        425 (1)
      JavaScript 101                               426 (14)
        The <script> Element                 426 (5)
        Variables                                  431 (3)
        Functions                                  434 (5)
        External Script Files                      439 (1)
      Dynamic HTML                                 440 (19)
        HTML Objects                               440 (6)
        Events                                     446 (3)
        Image Rollovers                            449 (1)
        Collapsible Text                           450 (3)
        Interactive Forms                          453 (6)
      Scripts on the Web                           459 (6)
        Finding a Simple Script                    460 (2)
        JavaScript Libraries                       462 (1)
        Web Widgets                                463 (2)
    Chapter 16 Fancy Buttons and Menus             465 (22)
      Fancy Buttons                                465 (10)
        Creating Your Button Pictures              467 (2)
        Making a Rollover Effect with CSS          469 (3)
        Picture-with-Text Buttons                  472 (2)
        Picture-less Buttons                       474 (1)
      Fancy Menus                                  475 (12)
        Do-It-Yourself Collapsible Menus           476 (5)
        Third-Party Menus                          481 (6)
    Chapter 17 Audio and Video                     487 (28)
      Understanding Multimedia                     488 (4)
        Linking, Embedding, and Hosting            488 (1)
        Types of Multimedia Files                  489 (3)
      Basic Background Music                       492 (3)
        The <embed> Element                  492 (2)
        Embedded Audio Options                     494 (1)
      Flash MP3 Players                            495 (7)
        The Premiumbeat Player: Playing a Song     495 (3)
        List
        The Yahoo Player: Playing All Your Links   498 (2)
        Flashtrak Loops                            500 (2)
      Video Clips                                  502 (5)
        Preparing Video                            502 (2)
        Linking to and Embedding Video             504 (1)
        Flash Video                                505 (1)
        Video in HTML5                             506 (1)
      Uploading Your Videos to YouTube             507 (8)
        Signing Up with YouTube                    508 (1)
        Preparing a Video                          508 (1)
        Uploading a Video                          509 (3)
        Watching a Video                           512 (3)
Appendix A HTML Quick Reference                    515 (28)
Appendix B Useful Websites                         543 (8)
Index                                              551