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It's Not How Good You Are, It's How Good You Want to Be: Arden, Paul: BOOKS KINOKUNIYA
Book Details
It's Not How Good You Are, It's How Good You Want to Be
It's Not How Good You Are, It's How Good You Want to Be
Publisher : Phaidon Inc Ltd
Published Date : 2003/06
Binding : Paperback
ISBN : 9780714843377

BookWeb Price : AED 39.00

Availability Status : Our fulfillment centre has the item in stock.
Usually dispatches within 3 working days.
Language : English
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Book Description
Source: ENG
Place of Publication: Great Britain
Review:
Fast Facts - June 2003 #4
Shelf Worthy - Adult - Summer 2011

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.
This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Contents
The fundamentals; if you can't solve a problem it's because you are playing by the rules; give yourself some spin; and now for a commercial break; you don't have to be creative to be creative; new business; final thoughts; credits and acknowledgements.
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