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Mobile Mba : 112 Skills to Take You Further, Faster -- Paperback: Owen, Jo: BOOKS KINOKUNIYA
Book Details
Mobile Mba : 112 Skills to Take You Further, Faster -- Paperback
Mobile Mba : 112 Skills to Take You Further, Faster -- Paperback
Published Date : 2011/05
Binding : Paperback
ISBN : 9780273750215

BookWeb Price : AED 103.00

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Book Description
Table of Contents
 
Introduction                                       ix
    1 The world of strategy                        1  (18)
      The nature of strategy                       2  (2)
      Dealing with strategy                        4  (1)
      Applying strategy to your area               5  (2)
      Four pillars of strategy                     7  (1)
      Strategy and the art of unfair competition   8  (1)
      Portfolio strategy                           9  (2)
      Creating a vision for your firm and your     11 (1)
      team
      Mergers and acquisitions                     12 (1)
      How to be innovative                         13 (1)
      The language of strategy                     14 (2)
      Business start-ups                           16 (3)
    2 Marketing and sales                          19 (18)
      Introduction                                 20 (1)
      The nature of marketing                      20 (1)
      The advertising brief                        21 (1)
      How to be an advertising expert              22 (1)
      The marketing brief                          23 (2)
      Market segmentation                          25 (1)
      How to price                                 26 (2)
      Market research                              28 (2)
      Competitive and market intelligence          30 (2)
      What people buy and why                      32 (2)
      How not to sell                              34 (3)
    3 Finance and accounting                       37 (28)
      Introduction                                 38 (1)
      Maths for managers                           38 (2)
      Surviving spreadsheets                       40 (1)
      The financial structure of the firm          41 (1)
      Models of business                           42 (2)
      Financial accounting                         44 (1)
      How to use the Capital Asset Pricing Model   45 (3)
      Assessing investments in practice            48 (1)
      Negotiating your budget                      49 (2)
      Managing your budget                         51 (1)
      Overseeing budgets                           52 (2)
      The balanced scorecard                       54 (1)
      The nature of costs: cash versus accruals    55 (1)
      The nature of costs: fixed versus variable   56 (2)
      Cutting costs: method changes                58 (2)
      Cutting costs: slash and burn                60 (1)
      Cutting costs: smoke and mirrors             61 (4)
    4 Human capital                                65 (16)
      Introduction                                 66 (1)
      Dealing with HR professionals                66 (1)
      HR strategy and minimising the cost of       67 (1)
      production
      HR strategy and the quality of production    68 (5)
      HR strategy: enabling growth (or decline)    73 (1)
      HR strategy: compensation                    74 (1)
      Organisation culture and what you can do     75 (1)
      about it
      Organisation culture and how to change it    76 (2)
      When to fire someone                         78 (1)
      Ethics                                       79 (2)
    5 Operations, technology and change            81 (14)
      Introduction                                 82 (1)
      How to start a change effort                 82 (2)
      Setting up a project for success             84 (1)
      Managing projects                            85 (1)
      The nature of quality                        86 (1)
      Applying quality                             87 (1)
      Restructuring the organisation               88 (1)
      Reengineering                                89 (2)
      Using consultants                            91 (1)
      Dealing with the law                         92 (3)
    6 Lead your team                               95 (20)
      Introduction                                 96 (1)
      How to take control                          96 (1)
      What your team wants from you                97 (2)
      Setting goals                                99 (2)
      How to delegate                              101(2)
      How to motivate: the theory                  103(1)
      How to motivate in practice                  104(2)
      Styles of coaching: coaching, counselling    106(1)
      or dictating?
      Coaching for managers                        107(3)
      Giving praise                                110(1)
      How to criticise                             111(2)
      Managing MBAs and other professionals        113(2)
    7 Dealing with colleagues                      115(12)
      Introduction                                 116(1)
      Colleagues or competitors?                   116(2)
      Understanding yourself                       118(1)
      Understanding others                         119(2)
      Negotiating judo: succeed without fighting   121(1)
      How to disagree agreeably (how to turn       122(1)
      disagreement into agreement)
      How to handle exploding head syndrome        123(2)
      When to fight                                125(2)
    8 Managing across the organisation             127(14)
      Introduction                                 128(1)
      Networks of influence                        128(3)
      Making decisions                             131(2)
      How to influence decisions                   133(1)
      Managing crises                              134(1)
      The art of the good meeting                  135(1)
      Getting your way in meetings                 135(2)
      Surviving conferences                        137(1)
      Corporate entertaining                       138(3)
    9 Managing yoursel                             141(12)
      Introduction                                 142(1)
      Achieving a work-life balance                142(1)
      Managing time: effectiveness                 143(2)
      Managing time: efficiency                    145(1)
      Managing stress                              146(1)
      Howto get up in the morning                  147(1)
      Dealing with adversity                       148(2)
      When to move on                              150(3)
    10 The daily skills ofmanagement               153(16)
      Introduction                                 154(1)
      The art of the persuasive conversation       155(2)
      Listening                                    157(1)
      The art of presenting                        158(1)
      Howto use PowerPoint                         159(2)
      How to write                                 161(1)
      How to read - and seeing the invisible       162(1)
      Communicating: finding the right medium      163(1)
      Communicating: principles and practice       164(1)
      Professional guard                           165(1)
      Etiquette                                    166(1)
      Dress for success                            166(1)
      The dirty dozen: the language of business    167(2)
    11 Manage your career                          169(16)
      Introduction                                 170(1)
      Paths to power                               170(2)
      Building your career skills                  172(1)
      How to acquire the skills of the leader      173(1)
      How to get the right boss and the right      174(1)
      assignment
      Manage your boss                             175(1)
      How to get promoted                          176(1)
      How not to get promoted                      177(1)
      How to get fired                             178(1)
      Ten steps to a good CV                       179(1)
      What your CV really says about you           180(1)
      Manage your profile                          181(1)
      What it takes to be a leader                 182(3)
Index                                              185
 

Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category The Mobile MBA delivers all the knowledge you need to fast track your career -- this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice. Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

Contents
Introduction 1. The world of strategy 1.1 The nature of strategy 1.2 Dealing with strategy 1.3 Applying strategy to your area 1.4 Four pillars of strategy 1.5 Strategy and the art of unfair competition 1.6 Portfolio strategy 1.7 Creating a vision for your firm and your team 1.8 Mergers and acquisitions 1.9 How to be innovative 1.10 The language of strategy 1.11 Business start-ups 2. Marketing and sales Introduction 2.1 The nature of marketing 2.2 The advertising brief 2.3 How to be an advertising expert 2.4 The marketing brief 2.5 Market segmentation 2.6 How to price 2.7 Market research 2.8 Competitive and market intelligence 2.9 What people buy and why 2.10 How to sell -- to be imported: persuasive conversations? 2.11 How not to sell 3. Finance and accounting Introduction 3.1 Maths for managers 3.2 Surviving spreadsheets 3.3 The financial structure of the firm 3.4 Models of business 3.5 Financial accounting 3.6 How to use the Capital Asset Pricing Model 3.7 Assessing investments in practice 3.8 Negotiating your budget 3.9 Managing your budget 3.10 Overseeing budgets 3.11 The balanced scorecard 3.12 The nature of costs: cash versus accruals 3.13 The nature of costs: fixed versus variable 3.14 Cutting costs: methods change 3.15 Cutting costs: slash and burn 3.16 Cutting costs: smoke and mirrors 4. Human capital Introduction 4.1 Dealing with HR professionals 4.2 HR strategy and minimising the cost of production 4.3 HR strategy and the quality of production 4.4 HR strategy: enabling growth (or decline) 4.5 HR strategy: compensation 4.6 Organisation culture and what you can do about it 4.7 Organisation culture and how to change it 4.8 When to fire someone 4.9 Ethics 5. Operations, technology and change Introduction 5.1 How to start a change effort 5.2 Setting up a project for success 5.3 Managing projects 5.4 The nature of quality 5.5 Applying quality 5.6 Restructuring the organisation 5.7 Reengineering 5.8 Using consultants 5.9 Dealing with the law 6. Lead your team Introduction 6.1 How to take control 6.2 What your team wants from you 6.3 Setting goals 6.4 How to delegate 6.5 How to motivate: the theory 6.6 How to motivate in practice 6.7 Styles of coaching: coaching, counselling or dictating? 6.8 Coaching for managers 6.9 Giving praise 6.10 How to criticise 6.11 Managing MBAs and other professionals 7. Dealing with colleagues Introduction 7.1 Colleagues or competitors? 7.2 Understanding yourself 7.3 Understanding others 7.4 Negotiating judo 7.5 How to disagree 7.6 How to handle exploding head syndrome 7.7 When to fight 8. Managing across the organisation Introduction 8.1 Networks of influence 8.2 Making decisions 8.3 How to influence decisions 8.4 Managing crises 8.5 The art of a good meeting 8.6 Getting your way in meetings 8.7 Crises 8.8 Surviving conferences 8.9 Corporate entertaining 9. Managing yourself Introduction 9.1 Achieving a work-life balance 9.2 Managing time: effectiveness 9.3 Managing time: efficiency 9.4 Managing stress 9.5 How to get up in the morning 9.6 Dealing with adversity 9.7 When to move on 10. The daily skills of management Introduction 10.1 The art of the persuasive conversation 10.2 Listening 10.3 The art of presenting 10.4 How to use PowerPoint 10.5 How to write 10.6 How to read and seeing the invisible 10.7 Communicating: finding the right medium 10.8 Communicating: principles and practice 10.9 Professional guard 10.10 Etiquette 10.11 Dress for success 10.12 The dirty dozen: the language of business 11. Manage your career Introduction 11.1 Paths to power 11.2 Building your career skills 11.3 How to acquire the skills of a leader 11.4 How to get the right boss and the right assignment 11.5 Manage your boss 11.6 How to get promoted 11.7 How not to get promoted 11.8 How to get fired 11.9 &nbbsp; & Ten steps good CV 11.10 What your CV really says about you 11.11 Manage your profile 11.12 What it takes to be a leader Index