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Making Business Presentations : How to Deliver a Winning Message (Financial Times Guides): Khan-Panni, Phillip: BOOKS KINOKUNIYA
Book Details
Making Business Presentations : How to Deliver a Winning Message (Financial Times Guides)
Making Business Presentations : How to Deliver a Winning Message (Financial Times Guides)
Publisher : Ft Pr
Published Date : 2011/12
Binding : Paperback
ISBN : 9780273757993

BookWeb Price : AED 118.00

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Language : English
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Book Description
Source: ENG
Academic Descriptors: A48140000
Place of Publication: United States
Continuations: Monograph Series,any number
Academic Level: Professional
Table of Contents
 
About the author                                   xi
Introduction                                       xiii
Part 1 Planning
  1 Successful presentations                       3   (12)
    Live test                                      4   (1)
    The power of demonstration                     5   (1)
    Classified results                             6   (2)
    Engaging the emotions                          8   (2)
    The decade's political success story           10  (1)
    In times of war                                11  (2)
    The Greeks valued oratory                      13  (1)
    Summary                                        14  (1)
  2 Why presentations fail                         15  (14)
    Does it matter if a presentation fails?        17  (1)
    Check how well you are presenting              17  (3)
    Two common misconceptions                      20  (1)
    What does your presentation actually cost?     21  (1)
    The Dirty Dozen                                21  (7)
    Summary                                        28  (1)
  3 Essential planning: getting started            29  (12)
    The important of your own role                 30  (1)
    Elevator Speech                                31  (1)
    Beware relying on facts alone                  32  (6)
    Four kinds of questions                        38  (2)
    Summary                                        40  (1)
  4 Deciding what to say                           41  (18)
    Five main types of presentation                44  (3)
    Negative elements                              47  (2)
    Positive elements                              49  (2)
    Filtering the content                          51  (1)
    Talk about what you know                       51  (1)
    Problem solving                                52  (1)
    Brand proposition                              53  (1)
    Is there a take-away?                          54  (1)
    Summary                                        55  (4)
Part 2 Doing it
  5 Drafting your presentation                     59  (14)
    Getting caught out                             60  (1)
    'Say a few words'                              61  (1)
    Tale of two talks                              62  (1)
    What to talk about                             63  (1)
    Write your headline                            64  (1)
    Blank page to first draft                      65  (6)
    Using stories                                  71  (1)
    Summary                                        72  (1)
  6 Being persuasive                               73  (14)
    The purpose of a presentation                  74  (2)
    Why delivery is important                      76  (1)
    What do people expect from you?                77  (3)
    Seven essentials of persuasion                 80  (4)
    AIDA                                           84  (2)
    Commitment                                     86  (1)
    Summary                                        86  (1)
  7 Using visual aids                              87  (14)
    Types of visual aids                           89  (1)
    Good enough is not enough                      90  (1)
    Projecting slides or film                      91  (4)
    Video or film clips                            95  (1)
    The visual aids you create                     96  (2)
    Use of props                                   98  (2)
    Summary                                        100 (1)
  8 Connecting with the audience                   101 (14)
    Seven-point strategy for overcoming            102 (2)
    nervousness
    How audiences listen                           104 (3)
    Power of association                           107 (1)
    Overcoming the rejection reflex                108 (1)
    How audiences process information              109 (1)
    How large groups and nations process           110 (1)
    information
    Dealing with facts                             111 (1)
    Why you must be succinct                       112 (1)
    Body language                                  113 (1)
    Unspoken language                              113 (1)
    Summary                                        114 (1)
  9 Delivering your message                        115 (18)
    Power in delivery                              117 (1)
    The mind instructs the body                    118 (1)
    Appearance and charisma                        119 (1)
    Be committed to helping the audience           120 (1)
    The way you sound                              120 (2)
    Using a microphone                             122 (1)
    Take charge of the platform                    123 (1)
    Pitch, pace and pauses                         124 (1)
    Involve your audience                          125 (1)
    Connecting with the audience                   126 (1)
    Gestures and movement                          127 (1)
    Presentation essentials                        128 (1)
    Summary                                        129 (4)
Part 3 Reviewing and coaching
  10 For experienced presenters                    133 (16)
    The ten elements                               135 (4)
    Six different kinds of presentation            139 (1)
    The importance of the right language           140 (2)
    How skilful orators stir the emotions          142 (2)
    The emotional journey                          144 (2)
    Summary                                        146 (3)
  11 Going forward                                 149 (10)
    Chapter summaries                              150 (6)
    Checking your progress                         156 (1)
    Spoken summary                                 157 (2)
Index                                              159
 

The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Contents
About the author Introduction Part 1 Planning Chapter 1presentations Chapter 2: Why presentations fail Chapter 3: Essential planning: getting started Chapter 4: Deciding what to say Part 2 Doing It Chapter 5: Drafting your presentation Chapter 6: Being persuasive Chapter 7: Using visual aids Chapter 8: Connecting with the audience Chapter 9: Delivering your message Part 3 Reviewing and coaching Chapter 10: For experienced presenters Chapter 11: Going forward Index
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