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The Vest-Pocket MBA (4 REV UPD): Shim, Jae K./ Siegel, Joel G./ Shim, Allison I.: BOOKS KINOKUNIYA
تفاصيل الكتاب
The Vest-Pocket MBA (4 REV UPD)
The Vest-Pocket MBA (4 REV UPD)
الناشر : Portfolio
تاريخ الطبع. : 2011/12
Binding : Paperback
رقم الكتاب المتسلسل ( أي أس بي إن) : 9781591844334

مبلغ البوك ويب : AED 94.00

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اللغة : English
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شرح تفاصيل الكتاب
Source: ENG
Academic Descriptors: A48400300
Place of Publication: United States
Edition: Subsequent
Academic Level: Extracurricular
Review:
Phoenix Public Library Holdings (Internal Code for CLS)
Table of Contents
 
Preface                                            v
  PART ONE BUSINESS STRATEGY, MANAGEMENT,          1  (180)
  MARKETING, AND LEGAL STRATEGIES
    1 Strategic Management and Operations          3  (60)
    Management (OM)
      1.1 The Organizational Mission Statement     4  (1)
      1.2 Strategy Management Process              5  (4)
      1.3 Managerial Decision Making               9  (10)
      1.4 Simulation Models                        19 (5)
      1.5 Capacity Management                      24 (2)
      1.6 Location Analysis                        26 (5)
      1.7 Time Studies                             31 (3)
      1.8 Work Sampling                            34 (3)
      1.9 Aggregate Planning Strategies            37 (5)
      1.10 Transportation Method                   42 (8)
      1.11 Scheduling                              50 (3)
      1.12 Sequencing                              53 (5)
      1.13 Project Management Techniques: PERT     58 (5)
      and CPM
    2 Management                                   63 (32)
      2.1 Just-in-time (JIT) Inventory             63 (2)
      2.2 Material Requirements Planning (MRP)     65 (1)
      2.3 Planning                                 66 (5)
      2.4 Total Quality Management (TQM)           71 (3)
      2.5 Other Quality-control Techniques         74 (4)
      2.6 Managing Quality Control                 78 (2)
      2.7 Quality-control Tools                    80 (3)
      2.8 Group Decision Making                    83 (2)
      2.9 Organizational Structure                 85 (2)
      2.10 Departmentation                         87 (1)
      2.11 Performance Evaluation                  88 (2)
      2.12 Compensation                            90 (1)
      2.13 Motivating Performance Through Job      91 (2)
      Design
      2.14 Effective Leadership                    93 (2)
    3 Marketing                                    95 (44)
      3.1 The Definition of Marketing              95 (1)
      3.2 Denning the Market                       96 (5)
      3.3 Managing the Marketing Process           101(3)
      3.4 Market Research                          104(5)
      3.5 Market Segmentation                      109(2)
      3.6 Brand-marketing Decisions                111(3)
      3.7 Service-firm Marketing Strategies        114(2)
      3.8 Product-line Decisions                   116(2)
      3.9 New-product Development and Marketing    118(4)
      Strategies
      3.10 Marketing-channel Design Decisions      122(3)
      3.11 Developing the Promotion Budget         125(1)
      3.12 The Promotional Mix                     126(1)
      3.13 Advertising                             127(4)
      3.14 E-Marketing                             131(2)
      3.15 Electronic Commerce                     133(6)
    4 Business Law                                 139(42)
      4.1 Contract law                             139(7)
        4.1.1 The Importance of Contracts          139(6)
        4.1.2 Establishing the Contract            145(1)
        4.1.3 Violation of a Contract              146(1)
      4.2 Secured Transactions                     146(2)
        4.2.1 Security Interest                    146(2)
      4.3 Bankruptcy                               148(7)
        4.3.1 The Mechanics of Bankruptcy          148(7)
      4.4 Consumer Laws                            155(1)
        4.4.1 Consumer Relationships               153(3)
      4.5 Sales                                    156(4)
        4.5.1 Selling Goods or Services            156(4)
      4.6 Negotiable Instruments                   160(2)
        4.6.1 Issues Surrounding Negotiable        161(1)
        Instruments
      4.7 Agency Law                               162(3)
        4.7.1 How Agencies Work                    163(2)
      4.8 Property Law                             165(4)
        4.8.1 How Property Is Treated              165(4)
      4.9 Insurance                                169(1)
        4.9.1 Insurance Protection for the         169(1)
        Business
      4.10 Labor and Employment Laws               170(6)
        4.10.1 Employee Relationships              170(6)
      4.11 Business Torts, White-collar Crimes,    176(2)
      and Ethics
        4.11.1 Criminal Acts and Ethical           177(1)
        Violations
      4.12 Intellectual Property Laws              178(3)
  PART TWO ACCOUNTING TOOLS AND GUIDELINES         181(110)
    5 Financial Statements, the Sarbanes-Oxley     183(33)
    Act, and Corporate Governance
      5.1 What and Why of Financial Statements     184(3)
      5.2 Classified Financial Statements          187(4)
      5.3 Statement of Cash Flows                  191(3)
      5.4 Cash-flow Analysis                       194(6)
      5.5 Other Sections of the Annual Report      200(4)
      5.6 Quarterly Report                         204(1)
      5.7 Management's Discussion and Analysis     204(1)
      (MD&A) Section of an Annual Report
      5.8 The Sarbanes-Oxley (SOX) Act             205(9)
      5.9 International Financial Reporting        214(2)
      Standards (IFRS)
    6 How to Evaluate and Improve a Company's      216(32)
    Financial Performance
      6.1 How to Evaluate a Company's Financial    216(21)
      Performance
        6.1.1 Horizontal and Vertical Analysis     217(4)
        6.1.2 Working with Financial Ratios        221(16)
      6.2 How to Analyze and Improve Corporate     237(11)
      Profitability and Shareholder Value
        6.2.1 Return on Investment (ROI) and       237(7)
        the Du Pont Formula
        6.2.2 Return on Equity (ROE) and the       244(4)
        Modified Du Pont Formula
    7 Internal Accounting Applications for Your    248(43)
    Company
      7.1 How to Analyze Divisional and            248(7)
      Departmental Performance
      7.2 Contribution-margin Analyses             255(7)
      7.3 Pricing Tools                            262(2)
      7.4 Evaluating the Product Lines             264(1)
      7.5 How to Measure Marketing Effectiveness   265(2)
      7.6 Budgeting Techniques                     267(4)
      7.7 Highlighting Problem Areas with          271(8)
      Variance Analysis
      7.8 Activity-based Costing (ABC)             279(5)
      7.9 Life-cycle Costs and Target Costing      284(5)
      7.10 Balanced Scorecard                      289(2)
  PART THREE FINANCIAL ANALYSIS, METRICS, ASSET    291(88)
  MANAGEMENT, AND FINANCING
    8 Cost-Volume-Profit Analysis, Operating       293(32)
    Leverage, and Time Value of Money
      8.1 Cost-Volume-Profit (CVP) Analysis        293(3)
      8.2 Contribution Margin                      296(3)
      8.3 From Breakeven to Target Profits         299(3)
      8.4 "What-if" Analysis                       302(2)
      8.5 Sales-mix Analysis                       304(5)
      8.6 Operating Leverage                       309(1)
      8.7 Time Value of Money---Future and         310(15)
      Present Values
    9 Capital Budgeting                            325(24)
      9.1 Capital Budgeting                        325(2)
      9.2 Techniques for Evaluating Investment     327(10)
      Proposals
      9.3 Effect of Income Taxes on                337(5)
      Capital-budgeting Decisions
      9.4 The Lease-purchase Decision              342(5)
      9.5 Capital Budgeting and Inflation          347(2)
    10 Assets Management, Financing Techniques,    349(30)
    and Portfolio Theory
      10.1 Managing Working Capital                350(1)
      10.2 Maximizing Your Return on Cash          350(5)
      10.3 Managing Accounts Receivable            355(5)
      10.4 Formulating the Best Investment         360
      Strategy
      10.5 How to Best Finance Your Business       304(67)
      10.6 How to Reduce Risk: Diversify           371(4)
      10.7 Beta---the Capital Asset Pricing        375(2)
      Model (CAPM)
      10.8 The Arbitrage Pricing Model (APM)       377(2)
  PART FOUR QUANTITATIVE METHODS AND               379(90)
  INFORMATION TECHNOLOGY
    11 Decision Making with Statistics and         381(40)
    Forecasting
      11.1 How to Use Basic Statistics             381(4)
      11.2 Using Forecasting Techniques            385(10)
        11.2.1 Moving Averages                     385(2)
        11.2.2 Exponental Smoothing                387(8)
      11.3 Regression Analysis for Sales and       395(4)
      Earnings Projections
      11.4 Statistics to Look for in Regression    399(10)
      Analysis
        11.4.1 Statistics to Look for in           407(2)
        Multiple Regressions
      11.5 Measuring the Accuracy of Your          409(2)
      Forecasts
      11.6 How to Use a Computer Statistical       411(10)
      Package for Multiple Regressions
    12 Making Use of Quantitative Decision         421(33)
    Making
      12.1 Decision Making under Certainty and     421(3)
      Conflict
      12.2 Decision Making under Uncertain         424(3)
      Conditions
      12.3 Decision Theory                         427(3)
      12.4 Linear Programming and Shadow Prices    430(7)
        12.4.1 Linear Programming                  430(4)
        12.4.2 Shadow Prices (Opportunity Costs)   434(2)
        12.4.3 How to Use the Computer for         436(1)
        Linear Programming
      12.5 Learning Curve                          437(4)
      12.6 Inventory Planning and Control          441(10)
      12.7 Queuing (Waiting Line) Models           451(3)
    13 Information Technology (IT) and Computer    454(15)
    Applications to Business
      13.1 Management Information System (MIS)     456(4)
      13.2 Value Chain Management Software         460(1)
      13.3 Extensible Business Reporting           461(1)
      Language (XBRL)
      13.4 Web 2.0                                 462(1)
      13.5 Cloud Computing and Competitive         463(2)
      Advantage
      13.6 Mobile Computing (Wireless              465(4)
      Technology)
  PART FIVE ECONOMICS AND MULTINATIONAL ISSUES     469(44)
    14 Economics                                   471(20)
      14.1 Major Economic Areas: Microeconomics    471(1)
      and Macroeconomics
        14.1.1 Importance of Business Economics    472(1)
      14.2 Measures of Overall Economic            472(3)
      Performance
      14.3 Price Indices                           475(3)
      14.4 Other Important Economic Indicators     478(1)
        14.4.1 Indices of Labor Market             478(1)
        Conditions
        14.4.2 Money and Credit Market             478(1)
        Indicators
        14.4.3 Index of Leading Indicators         478(1)
        14.4.4 Measures for Major Product          478(1)
        Markets
      14.5 Indices of Leading, Coincident, and     478(2)
      Lagging Economic Indicators
      14.6 Other Important Economic Indices        480(2)
      14.7 Monetary Indicators and How They        482(3)
      Impact the Economy
      14.8 Effects of Lowering the Discount Rate   485(6)
        14.8.1 Inflation                           486(1)
        14.8.2 Productivity and Unit Labor Costs   487(1)
        14.8.3 Recession                           487(1)
        14.8.4 Federal Deficit                     488(1)
        14.8.5 The U.S. Balance of Payments        488(1)
        14.8.6 The Value of the Dollar             489(2)
    15 International Business and Finance          491(22)
      15.1 Foreign Operations                      491(2)
      15.2 The Foreign-exchange Market             493(3)
      15.3 Financial Strategies                    496(1)
      15.4 Translation Exposure                    497(1)
      15.5 Transaction Exposure                    497(5)
      15.6 Operating Exposure                      502(1)
      15.7 Impacts of Changes in                   502(1)
      Foreign-exchange Rates
      15.8 Interest Rates                          503(1)
      15.9 Inflation                               504(1)
      15.10 Examples of Political Risks            505(2)
      15.11 International Financing                507(6)
Glossary                                           513(38)
Index                                              551