Foreword                                           xvi
          Dan Post
Introduction                                       xviii
    1 Why Resonate?                                1    (24)
      Persuasion is Powerful                       2    (2)
      Resonance Causes Change                      4    (2)
      Change is Healthy                            6    (2)
      Presentations Are Boring                     8    (2)
      The Bland Leading the Bland                  10   (2)
      People Are Interesting                       12   (2)
      Facts Alone Fall Short                       14   (2)
      Stories Convey Meaning                       16   (2)
      You Are Not the Hero                         18   (2)
      The Audience is the Hero                     20   (3)
      Resonance Rule #1                            23   (2)
    2 Lessons From Myths and Movies                25   (30)
      Incorporate Story                            26   (2)
      Drama is Everything                          28   (2)
      Story Templates Create Structure             30   (2)
      The Hero's Journey Structure                 32   (2)
      Crossing the Threshold                       34   (2)
      The Contour of Communication                 36   (2)
      The Beginning and Call to Adventure          38   (2)
      The Middle: Contrast                         40   (2)
      Call to Action                               42   (2)
      The End                                      44   (2)
      What is Sparkline?                           46   (2)
      Case Study: Benjamin Zander                  48   (2)
      Zander's Sparkline                           50   (3)
      Resonance Rule #2                            53   (2)
    3 Get to Know the Hero                         55   (20)
      How Do You Resonate with These Folks?        56   (2)
      Segment the Audience                         58   (2)
      Case Study: Ronald Reagan                    60   (4)
      Meet the Hero                                64   (2)
      Meet the Mentor                              66   (2)
      Create Common Ground                         68   (2)
      Communicate from the Overlap                 70   (3)
      Resonance Rule #3                            73   (2)
    4 Define the Journey                           75   (22)
      Preparing for the Audience's Journey         76   (2)
      The Big Idea                                 78   (2)
      Plan the Audience's Journey                  80   (2)
      Tools for Mapping a Journey                  82   (2)
      Acknowledge the Risk                         84   (2)
      Address Resistance                           86   (2)
      Make the Reward Worth It                     88   (2)
      Case Study: General Electric                 90   (5)
      Resonance Rule #4                            95   (2)
    5 Create Meaningful Content                    97   (28)
      Everything and the Kitchen Sink              98   (2)
      More Than Just Facts                         100  (3)
      Don't Be So Cerebral                         103  (1)
      Contrast Creates Contour                     104  (3)
      Transform Ideas into Meaning                 107  (1)
      Recall Stories                               108  (2)
      Turn Information into Stories                110  (2)
      Case Study: Cisco Systems                    112  (5)
      Move from Data to Meaning                    117  (1)
      Murder Your Darlings                         118  (2)
      From Ideas to Messages                       120  (3)
      Resonance Rule #5                            123  (2)
    6 Structure Reveals Insights                   125  (22)
      Establish Structure                          126  (2)
      Make Sense                                   128  (2)
      Case Study: Richard Feynman                  130  (2)
      Feynman's Sparkline                          132  (2)
      Order Messages for Impact                    134  (2)
      Create Emotional Contrast                    136  (2)
      Contrast the Delivery                        138  (2)
      Putting Your Story on the Silver Screen      140  (2)
      Process Recap                                142  (3)
      Resonance Rule #6                            145  (2)
    7 Deliver Something They'll Always Remember    147  (22)
      Create a S.T.A.R. Moment                     148  (3)
      Case Study: Michael Pollan                   151  (1)
      Repeatable Sound Bites                       152  (2)
      Evocative Visuals                            154  (2)
      Case Study: Pastor John Ortberg              156  (2)
      Ortberg's Sparkline                          158  (2)
      Case Study: Rauch Foundation                 160  (3)
      Case Study: Steve Jobs                       163  (1)
      Jobs's Sparkline                             164  (3)
      Resonance Rule #7                            167  (2)
    8 There's Always Room to Improve               169  (24)
      Amplify the Signal, Minimize the Noise       170  (2)
      Give a Positive First Impression             172  (2)
      Hop Down from Your Tower                     174  (2)
      Value Brevity                                176  (2)
      Wean Yourself from the Slides                178  (2)
      Balance Emotion                              180  (2)
      Host a Screening with Honest Critics         182  (2)
      Case Study: Markus Covert, PhD               184  (3)
      Case Study: Leonard Bernstein                187  (4)
      Resonance Rule #8                            191  (2)
    9 Change Your World                            193  (28)
      Changing the World is Hard                   194  (2)
      Use Presentations to Help Change the World   196  (3)
      Don't Use Presentations for Evil             199  (1)
      Enron's Presentations During Implosion       200  (2)
      Gain Competitive Advantage                   202  (2)
      Case Study: Martin Luther King Jr.           204  (2)
      King's Sparkline                             206  (4)
      Case Study: Martha Graham                    210  (4)
      Be Transparent So People See Your Idea       214  (2)
      You Can Transform Your World                 216  (5)
  INSPIRATION IS EVERYWHERE                        221  (13)
      Case Study: Wolfgang Amadeus Mozart          222  (2)
      Sonata Sparkline                             224  (2)
      Case Study: Alfred Hitchcock                 226  (2)
      Case Study: E. E. Cummings                   228  (5)
      Resonance Rule #9                            233  (1)
References                                         234  (3)
Picture Credits                                    237  (2)
Index                                              239  (9)
Special Thanks                                     248