Model Business Letters, Emails and Other Business Documents (IE) (7TH) عن طريق Taylor الناشر : Pearson Education تاريخ الطبع. : 2012/05 Binding : Paperback رقم الكتاب المتسلسل ( أي أس بي إن) : 9780273751939 مبلغ البوك ويب : AED 197.00 المعلومات المتعلقة في المخزون : تتواجد الأغراض لدى مركز التزويد التابع لنا . يستغرق الطلب عادة ثلاثة أيام عمل . اللغة : English

 
About the author                                   ix
Publisher acknowledgements                         x
Preface to the first edition                       xi
          Leonard Gartside
Preface to the seventh edition                     xii
          Shirley Taylor
Introduction                                       1  (6)
  PART 1 Communication: An Overview                7  (20)
    1 The importance of building relationships     9  (8)
    - both orally and in writing
    2 Sentence construction matters                17 (10)
  PART 2 Business Writing Basics                   27 (46)
    3 21st century business language               29 (22)
    4 Structuring messages logically               51 (6)
    5 Presentation matters                         57 (16)
  PART 3 Electronic Communication                  73 (40)
    6 Email etiquette                              75 (22)
    7 Writing online: websites, blogs and          97 (10)
    social networking
    8 Customer care online                         107(6)
  PART 4 Routine Business Transactions             113(122)
    9 Enquiries and replies                        115(20)
    10 Quotations, estimates and tenders           135(20)
    11 Orders and their fulfilment                 155(16)
    12 Invoicing and settlement of accounts        171(18)
    13 Letters requesting payment                  189(14)
    14 Credit and status enquiries                 203(16)
    15 A typical business transaction              219(16)
    (correspondence and documents)
  PART 5 General Business Correspondence           235(88)
    16 Internal correspondence                     237(14)
    17 Secretarial and administrative              251(16)
    correspondence
    18 Meetings documentation                      267(12)
    19 Personnel                                   279(34)
    20 Reports and proposals                       313(10)
  PART 6 Creative and Persuasive Documents         323(122)
    21 Complaints and adjustments                  325(32)
    22 Goodwill messages                           357(18)
    23 Notices, advertisements, information        375(12)
    sheets and handouts
    24 Circulars                                   387(22)
    25 Sales letters and voluntary offers          409(16)
    26 Publicity material                          425(14)
    27 Business plans                              439(6)
Apendix 1 Spoken and written forms of address      445(6)
Apendix 2 The A-Z of alternative words             451(14)
Apendix 3 How to write reports in plain English    465(24)
Index                                              489