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Model Business Letters, Emails and Other Business Documents (IE) (7TH): Taylor: BOOKS KINOKUNIYA
تفاصيل الكتاب
Model Business Letters, Emails and Other Business Documents (IE) (7TH)
Model Business Letters, Emails and Other Business Documents (IE) (7TH)
عن طريق Taylor
الناشر : Pearson Education
تاريخ الطبع. : 2012/05
Binding : Paperback
رقم الكتاب المتسلسل ( أي أس بي إن) : 9780273751939

مبلغ البوك ويب : AED 197.00

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اللغة : English
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شرح تفاصيل الكتاب
Source: ENG
Academic Descriptors: A48140000
Place of Publication: Great Britain
Academic Level: Professional

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

Contents
About the author Publisher acknowledgements Preface to the first edition by Leonard Gartside Preface to the seventh edition by Shirley Taylor Introduction Part 1 Communication: An Overview 1. The importance of building relationships 2. Sentence construction matters Part 2 Business Writing Basics 3. 21st century business language 4. Structuring messages logically 5. Presentation matters Part 3 Electronic Communication 6. Email etiquette 7. Writing online: websites, blogs and social networking 8. Customer care online Part 4 Routine Business Transactions 9. Enquiries and replies 10. Quotations, estimates and tenders 11. Orders and their fulfilment 12. Invoicing and settlement of accounts 13. Letters requesting payment 14. Credit and status enquiries 15. A typical business transaction (correspondence and documents) Part 5 General Business Correspondence 16. Internal correspondence 17. Secretarial and administrative correspondence 18. Meetings documentation 19. Personnel 20. Reports and proposals Part 6 Creative and Persuasive documents 21. Complaints and adjustments 22. Goodwill messages 23. Notices, advertisements, information sheets and handouts 24. Circulars 25. Sales letters and voluntary offers 26. Publicity material 27. Business plans Appendix 1 Spoken and written forms of address Appendix 2 The A-Z of alternative words Appendix 3 How to write reports in plain English Index
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